She dances on a yacht, lithe and bronzed in a neon bikini, her long hair gleaming in the sun. She's the picture of rebellion in a nightclub, sitting astride a female friend, her slim legs in revealing floral shorts and her midriff on show under her black crop top.
And, again and again, pictures from her social media accounts show her pouting over cocktails and cigarettes.
So far, so thrillingly wild. But it wasn't this side of Lady Amelia Windsor that was on show this week. On the cover of the latest edition of Tatler magazine, the granddaughter to the Queen's cousin, the Duke of Kent, is portrayed as more demure English rose than party girl. Indeed, the magazine even dubs her 'the most beautiful member of the Royal Family'.